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Pride in Pixels: Exploring LGBTQIA+ Identity with LGBT Tech’s New AR Makeup Filter

LGBT Tech is thrilled to announce the release of our latest AR filter on social media, celebrating the vibrant spectrum of the LGBTQ+ community. This innovative filter, now in its second year, allows users to apply 13 unique makeup looks based on 13 different LGBTQ+ identities and their flags. After last year’s overwhelming success- with over 107 million views - we are so excited to see how this year's expanded filter will empower even more individuals to express their own identities, or learn about others. 

Each flag represented in our AR filter tells a story. Here’s a brief introduction to each identity, as well as the meaning behind their individual colors.


LGBTQIA+ (or the Progress Pride Flag)

An inclusive symbol of the entire LGBTQ+ community (Lesbian, Gay, Bisexual, Transgender, Queer, Instersex, Asexual+), with added emphasis on marginalized groups. Includes the traditional rainbow colors associated with the community, as well as the light blue, pink, and white of the transgender flag. The black and brown stripes represent communities of color, with the black stripe additionally acting as a nod to the thousands lost during the HIV/AIDS crisis.

The Lesbian Flag

Represents individuals who identify as women/non-binary individuals who are attracted to other women/non-binary individuals. Shades of orange, pink, and white symbolize the diversity within the lesbian community, ranging from gender nonconformity to femininity and independence.

The Gay Flag

Represents individuals who identify as men/non-binary, who are attracted to others who identify as men/non-binary. Shades of green, blue, and white reflect community, joy, gender nonconformity, and strength.

The Bisexual Flag

Defined as the attraction to more than one gender - not, as commonly assumed, attraction to men and women. The pink of the flag represents attraction to one’s own gender, blue symbolizes attraction to a different gender, and purple reflects attraction to two or more genders. 

The Polysexual Flag

Represents individuals attracted to multiple, but not necessarily all, genders. Polysexuality may speak to those who want an identity which suggests attraction to sexual orientations outside the traditional binary. Pink in the polysexual flag represents attraction to women, blue attraction to men, and green attraction to non-binary or gender non-conforming individuals. 

The Pansexual Flag

Commonly referred to as a “gender-blind attraction,” as it represents individuals whose emotional, romantic, or sexual attraction to others is driven by qualities outside of gender all together. Pink, blue, and yellow stripes come together to represent attraction to those both inside and outside the traditional gender binary.

The Transgender Flag

Represents those whose gender identity is not the same or does not sit comfortably with the one associated with their sex assigned at birth. Light blue and pink stripes symbolize traditional gender-assigned colors, while the white stripe represents non-binary, non-conforming, or transitioning individuals.

The Non-Binary Flag

Represents individuals whose gender identity does not fit within the traditional binary of male or female. Yellow stands for those who do not identity within the gender binary of man or woman, purple for those who identify as a mix between them, white for those with many or all genders, and black for those who identify as absent of any gender at all. 

The Intersex Flag

Describes individuals who are born with physical variations in their chromosomes, hormones, or reproductive anatomy that does not align with the binary of man or woman that is assigned at birth. Yellow and purple were chosen because they do not represent traditional gender associations. The circle is quote “unbroken and unornamented, symbolizing wholeness and completeness,” pushing back on pseudoscientific claims that intersex people are not. 

The Asexual Flag

Defined as someone who experiences little to no sexual attraction to persons of any gender. Black stands for asexuality, gray for gray-asexuality and demisexuality, white for partners and allies, and purple for the community.

The Genderfluid Flag

Describes those whose gender is not fixed, and who find over periods of time that the way they relate to different genders fluctuates. Pink represents femininity, white a lack of gender, purple a combination of genders, black for all genders, and blue masculinity.

The Genderqueer Flag

Represents individuals whose identity does not fit within socially constructed norms or gender, which can present in their feelings, behavior, or presentation. Lavender symbolizes androgyny as a mixture of the traditionally gendered pink and blue, white represents a lack of gender, and green acts as an inverse of the lavender by representing those outside of and without reference to the binary. 

Demisexual Flag

Part of the asexual community - demonstrates individuals who only experience sexual attraction after forming a strong emotional connection. Black triangle symbolizes asexuality, gray stands for gray-asexuality and demisexuality, white for sexuality or partners, and purple for the community.


We invite everyone to explore and express their identity with our AR filter, available on TikTok and Instagram. Celebrate Pride and show your colors by using this filter to join the millions who have already embraced this empowering tool. Don’t forget to share your looks and spread the love and understanding that each flag represents.

Happy Pride!

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